sass & bide is an Australian designer label, dedicated to the strong, the obscure & the beautiful.


The brand established in 1999 by best friends, Sarah-Jane Clarke & Heidi Middleton, who began by selling bespoke denim on London's Portobello Road. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London.

sass & bide offers a full range of women’s Ready-to-Wear, denim, leather, intimates, swimwear, accoutrement & exclusive gallery pieces. Currently stocked in over 20 countries, the range is available at premium boutiques, exclusive department stores worldwide and now shipping online to NZ, UK & USA.

Always from the heart, the brand continues to grow in stunning contrasts & contradicitions, maintaining the energy & love that happens when two amazing things collide.
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white vs black, art vs science…
explore THE BLOG
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SYDNEY STYLEMeet Lauren from our Chatswood boutique, glowing green in her NOVATEUR favourites!explore the SB COLLECTIVE experience and meet the rest of our boutique girls from Melbourne, Brisbane, Perth and Sydney
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CHECK ON CHECK … ON CHECK
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NEW TO THE BLOG: beaded beauty.
explore THE BLOG
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PERTH STYLEMeet Sheridan from our Claremont boutique, blooming in our WAIT UP FOR ME jumper!explore the SB COLLECTIVE experience and meet the rest of our boutique girls from Melbourne, Brisbane, Perth and Sydney
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TAKE TO THE CHECK! 
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ASHLEY GREEN took to the iHeartRadio red carpet in our stunning OF SORTS dress!
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BACKPACK ENVY
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KISS LIFE! it’s tee time
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HEART IT OUT
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SHADES & SHENANIGANS! check out the blog
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THE GOLDEN HOUR
behind the scenes of the NYFW NOVATEUR show
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CHECK IN TO SPRING
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#BRISBANE STYLE: 
meet Madi from our Myer Brisbane store, loving her bold prints from the NOVATEUR collection!explore the SB COLLECTIVE experience and meet the rest of our boutique girls from Melbourne, Brisbane, Perth and Sydney 
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IT’S ALL IN THE DETAIL