sass & bide is an Australian designer label, dedicated to the strong, the obscure & the beautiful.


The brand established in 1999 by best friends, Sarah-Jane Clarke & Heidi Middleton, who began by selling bespoke denim on London's Portobello Road. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London.

sass & bide offers a full range of women’s Ready-to-Wear, denim, leather, intimates, swimwear, accoutrement & exclusive gallery pieces. Currently stocked in over 20 countries, the range is available at premium boutiques, exclusive department stores worldwide and now shipping online to NZ, UK & USA.

Always from the heart, the brand continues to grow in stunning contrasts & contradicitions, maintaining the energy & love that happens when two amazing things collide.
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SWIFT STYLING…
Taylor Swift head to toe in sass & bide!
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COCO CRUSH…
Coco Rocha takes on Hong King in nothing but sass & bide!
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BONHEUR X
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SO BLACK & WHITE… Bambi Northwood Blyth turns monochromatic in our GREAT TOMORROW wrap skirt!
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THE GREAT WALL OF GOOD!
see what inspired our Resort 15 collection.
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SILK TALES… 
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FIELD OF MY DREAMS
immerse yourself in aztec prints, peplum fits & fringed bits…
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STAIRWAY TO HEAVEN
Lindy Klim takes our beautiful Gallery skirt all the way to the top!
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yes, lets…
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SO VOGUE! Kendall Jenner in our LUCY B skirt…
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SILK TALES… 
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RANDOM THOUGHTS… 
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white vs black, art vs science…
explore THE BLOG
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SYDNEY STYLEMeet Lauren from our Chatswood boutique, glowing green in her NOVATEUR favourites!explore the SB COLLECTIVE experience and meet the rest of our boutique girls from Melbourne, Brisbane, Perth and Sydney
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CHECK ON CHECK … ON CHECK