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sass & bide is an Australian designer label, dedicated to the strong, the obscure & the beautiful.


The brand established in 1999 by best friends, Sarah-Jane Clarke & Heidi Middleton, who began by selling bespoke denim on London's Portobello Road. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London.

sass & bide offers a full range of women’s Ready-to-Wear, denim, leather, intimates, swimwear, accoutrement & exclusive gallery pieces. Currently stocked in over 20 countries, the range is available at premium boutiques, exclusive department stores worldwide and now shipping online to NZ, UK & USA.

Always from the heart, the brand continues to grow in stunning contrasts & contradicitions, maintaining the energy & love that happens when two amazing things collide.
not charity, just work
Sarah-Jane and I recently visited the beautifully skilled artisans in Africa with Marion Hume & Simone Cipriani for the Ethical Fashion Initiative, with whom we have collaborated to create The Heading North tote & the On Your Marks clutch.
The craftswomen we met are amongst the most talented in the world. There is a real truth, tradition and honesty about their work.
The initiative combines fashion & poverty reduction, by supplying ongoing work for disadvantaged African communities. This assists predominantly women in feeding, educating & caring for themselves & their children.
Our visit has created a strong and emotional tie with providing work to African artisans as we know each product has empowered many women throughout Africa.
heidi x
  1. not charity, just work

    Sarah-Jane and I recently visited the beautifully skilled artisans in Africa with Marion Hume & Simone Cipriani for the Ethical Fashion Initiative, with whom we have collaborated to create The Heading North tote & the On Your Marks clutch.

    The craftswomen we met are amongst the most talented in the world. There is a real truth, tradition and honesty about their work.

    The initiative combines fashion & poverty reduction, by supplying ongoing work for disadvantaged African communities. This assists predominantly women in feeding, educating & caring for themselves & their children.

    Our visit has created a strong and emotional tie with providing work to African artisans as we know each product has empowered many women throughout Africa.

    heidi x

  1. Timestamp: Monday 2012/12/17 15:11:00